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YOU NEED
ANOTHER CONSULTANT.
A DECISION PEER.
YOU DON'T NEED
WE GET YOUR AI UNSTUCK
YOU NEED
AN DECISION PEER.
YOU DON'T NEED
ANOTHER CONSULTANT
GO DEEPER
YOUR AI AMBITION
A BOLD INNOVATOR
You want AI to become part of how your company wins.
Ø You want AI advantage through your own products, services, processes or capabilities.
Ø You are committed to making AI work — deciding where to invest, what to build and what needs to change.
WHAT's YOUR CURRENT STAGE?
MEET TILL · TIM · TARA
Which one are you today?
Three leaders. Same AI ambition.
Different stages. Different challenges.
TARA
TIM
TILL
Outside-in perspective. Defined scope.
TILL — AI IS TOO COMPLEX
VALUE CLARITY
Where to play. How to win.
CTO:
“Have you seen what agents can do now?”
Till has gone from three opportunities to thirty.
And still hasn't answered the only question that matters:
Where will AI actually make us better?
The market isn't waiting for him to finish learning.
How much more AI do you need to understand before you decide where it matters?
THE MORE TILL LEARNS ABOUT AI, THE HARDER THE DECISION GETS.
Till is a CEO and founder.
His competitors are investing. His team has ideas. Every week brings another AI opportunity.
So Till does the sensible thing.
He reads. He talks to experts. His teams test tools.
And the list gets longer.
SALES:
“We could automate this.”
OPERATIONS:
“We should look at predictive AI.”
Fixed price package.
Outside-in perspective. Defined scope.
TILL — AI IS TOO COMPLEX
VALUE CLARITY
Where to play. How to win.
Till has gone from three opportunities to thirty.
And still hasn't answered the only question that matters:
Where will AI actually make us better?
The market isn't waiting for him to finish learning.
How much more AI do you need to understand before you decide where it matters?
THE MORE TILL LEARNS ABOUT AI, THE HARDER THE DECISION GETS.
Till is a CEO and founder.
His competitors are investing. His team has ideas. Every week brings another AI opportunity.
So Till does the sensible thing.
He reads. He talks to experts. His teams test tools.
And the list gets longer.
SALES:
“We could automate this.”
OPERATIONS:
“We should look at predictive AI.”
CTO:
“Have you seen what agents can do now?”
Fixed price package.
Outside-in perspective. Defined scope.
TIM — AI IS TOO EXPENSIVE
INVESTMENT READINESS
AI needs guardrails. Your investments too.
Tim smiles.
TIM/CEO:
“That's an operational problem. You'll find a solution.”
And there it is.
A multimillion-euro investment protected by four words:
You'll find a solution.
Your business case promises value. What protects it?
TIM HAS A GREAT BUSINESS CASE. AND A VERY SMALL PROBLEM.
The numbers work.
The board is convinced.
The money is there.
CFO:
“The business case looks excellent.”
TIM/CEO:
“Great. We can bring in 100 external developers.”
Silence.
CTO:
“I have 30 developers.”
Tim looks at him.
CTO:
“My team is good. Excellent engineers. But writing software and steering 100 external developers are two very different jobs.”
Fixed price package.
Outside-in perspective. Defined scope.
TIM — AI IS TOO EXPENSIVE
INVESTMENT READINESS
AI needs guardrails. Your investments too.
TIM/CEO:
“That's an operational problem. You'll find a solution.”
And there it is.
A multimillion-euro investment protected by four words:
You'll find a solution.
Your business case promises value. What protects it?
TIM HAS A GREAT BUSINESS CASE. AND A VERY SMALL PROBLEM.
The numbers work.
The board is convinced.
The money is there.
CFO:
“The business case looks excellent.”
TIM/CEO:
“Great. We can bring in 100 external developers.”
Silence.
CTO:
“I have 30 developers.”
Tim looks at him.
CTO:
“My team is good. Excellent engineers. But writing software and steering 100 external developers are two very different jobs.”
Fixed price package.
Outside-in perspective. Defined scope.
TARA — AI IS TOO HARD TO MONETIZE
AI TURNAROUND
See beyond AI. Get unstuck.
New use cases.
New KPIs.
New targets.
New meetings.
Every week, the AI team explains the progress.
Every week, Tara asks about the ROI.
And every week, both sides leave convinced
the other side is the problem.
Two years into an AI initiative, Tara is still trying to fix the AI.
What if the AI isn't what needs fixing?
TARA HAS AI. SHE JUST CAN’T FIND THE MONEY.
Two years ago, Tara made AI a priority.
She hired people.
She invested.
She changed suppliers when progress was too slow.
The technology improved.
The business didn’t.
TARA/CEO:
“Why are we still not making money with this?”
CTO:
“The technology works.”
SALES:
“Our customers aren’t asking for it.”
TARA:
“Then we need better use cases.”
Fixed price package.
Outside-in perspective. Defined scope.
TARA — AI IS TOO HARD TO MONETIZE
AI TURNAROUND
See beyond AI. Get unstuck.
New use cases.
New KPIs.
New targets.
New meetings.
Every week, the AI team explains the progress.
Every week, Tara asks about the ROI.
And every week, both sides leave convinced
the other side is the problem.
Two years into an AI initiative, Tara is still trying to fix the AI.
What if the AI isn't what needs fixing?
TARA HAS AI. SHE JUST CAN’T FIND THE MONEY.
Two years ago, Tara made AI a priority.
She hired people.
She invested.
She changed suppliers when progress was too slow.
The technology improved.
The business didn’t.
TARA/CEO:
“Why are we still not making money with this?”
CTO:
“The technology works.”
SALES:
“Our customers aren’t asking for it.”
TARA:
“Then we need better use cases.”
Fixed price package.
SOMETIMES, AI ISN’T THE HARDEST PART.
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